Current international market research businesses of GfK Group covers fields of custom research, medical care research, consumption electronics retail research, consumer tracking, media studies, etc. In April, 2005, GfK acquired NOP Research Group which ranks the 10th in the world, further improving GfK's service capability in custom research and medical care field.

In 1993, GfK started consumption electronics retail research in China. After over ten year's accumulation and development, GfK has become absolutely authoritative in this field, and a leading enterprise in retail monitoring of Chinese IT products, home appliances and tele-communication products.

In 2006, GfK merges with Consumer Research Co. Ltd which is a leading research institute in China, establishing GfK (China) Custom Research Company jointly. At present, the company owns a research team with more than 60 research professionals in Beijing, Shanghai and Guangzhou.

As the first custom research team of GfK in Asia, GfK (China) is the Asian Pacific center of GfK's international network; and it commits itself to be the leader of Chinese Market Research industry. GfK (China), which is the latest brand among top five Market Research Groups entering Chinese custom research market, has a mission bearing in mind, to provide an opportunity for experts in research and consultation fields to further develop themselves.

With support of GfK's international knowledge base and advanced technologies, GfK (China) deeply convince that with local expertise as well as more experts, we can provide brand-new value of research and strategy consultation services to clients.